Connected vehicle UX expectations

User expectations are set through interaction with consumer IoT, but why doesn't automotive IoT compare favourably?

Beam Team
March 12, 2021

I recently sat down with Zenzic, the driving force behind the UK's Connected and Autonomous Vehicle industry, to discuss today's connected vehicle solutions and our progression through the Zenzic CAM Scale-Up programme.

See the interview here on LinkedIn.

Great expectations

In the session I unpack why connected vehicle experiences today are not what users expect and why procurement policy in the automotive industry componds these problems. The expectation of a good user experience is driven by consumer IoT, an industry that iterates faster than automotive and has an end-to-end delivery approach with fewer barriers.

There are two key delivery themes that hold automotive IoT solutions back:

  1. Supplier fragmentation - We have seen the tendency for OEMs to source the subsystems of a connected vehicle solution from many different vendors; as many as 5-6 vendors in some cases*. This leads to a lack of systems engineering, end-to-end understanding and responsibility for performance.  
  2. Lack of iteration - Because every vendor is just focused on doing their job, it creates significant friction to any kind of change resulting in a rigid, waterfall delivered solution. A connected solution, unlike most components of a vehicle, needs to embrace change through its lifetime - even if the OEM's requirements don't change, user expectations, the regulatory environment, mobile OSs and the cybersecurity climate are always evolving.

At Beam Connectivity we provide the complete, end-to-end solution - Connected Vehicle as a Service, CVaaS. Part of our value is understanding and safely managing change to the entire stack through the lifetime of the solution.

As ever, please get in touch at if you want to discuss any of this.

* If you were wondering: TCU hardware, TCU embedded software, cloud platform software, mobile apps, cellular channel management, platform operations

Image credit: UpTop Corp,

Internet of Things